Pitney Bowes Extends Reach of E-Commerce
Pitney Bowes extends its reach of e-commerce. Pitney Bowes, the global e-commerce and shipping solution provider, is digging deeper into traditional commerce with a digital twist. The company has launched a cloud-based payment engine to keep track of their business transactions. This cloud-based payment engine will help Pitney Bowes to manage their shipments with all of their different carriers.
What is Pitney Bowes’ New Cloud For?
Pitney Bowes is basically offering companies who use this cloud-based payment engine an all-in-one platform to manage their shipments and cost associated with these cost. This move by Pitney Bowes is a giant leap in e-commerce because it meets the quick demands of the growing online shopping market.
How Will This Change the Game?
According to Business Insider, last month, Pitney Bowes revealed its intentions to focus on helping e-tailers process orders and ship packages. Here is their basic plan:
The company is specifically working on removing friction from the cross-border commerce market.
Last year, Pitney Bowes acquired Borderfree, a company that specializes in helping major retailers like Macy’s, Saks, and Harrods sell and ship products internationally.
As of Q4 2015, Pitney Bowes’ revenue from its mailing business declined 6% to $477 million, down from $510 million during 2014.
Meanwhile, the company’s e-commerce business grew 11% to reach $215 million, up from $194 million in Q4 2014.
This move is great for the company. There will may start to pop up many more opportunities for Pitney Bowes. This business of e-commerce is not just about buying online, but also billing and sending these costs to other online mediums. This means that there are many more channels for Pitney Bowes to find customers and have them buy and sell their goods through the e-commerce company. Also it narrows buyers and sellers to look for who can ship their products. This means that Pitney Bowes is about to get a lot more orders to ship overseas.