So you want your website to be redesigned. You might need a website face-lift for many reasons, but one reason might be to get more traffic to your site. In fact, getting people to look at your website is the reason it was created in the first place! So when you redesign your website the first thing you should do is ask, “Who is my audience?”
How to Get an Audience
Traffic is everything on the Internet. It doesn’t matter how people find themselves on your website, just that they wind up there. This sounds fairly random, but it isn’t if you know what you are doing. There are many tools to get people to your website, but the most important tool is SEO. SEO stands for search engine optimization. SEO works by using keywords that will be picked up by search engines.
For example, if you want someone to buy your company’s sandals, you should write about the sandals in very specific terms. So when someone searches for those sandals, or something like them, they will find your site. Also, keep in mind that companies that use search engines like Google and Yahoo are highly competitive and want to be number one. So you’ll have your work cut out for you.
Keep People on Your Website
Once people are on your website, you will want to keep them there, as well as make them want to come back. The way to keep them on your site is to make it an easy experience. Don’t make them think. To do this, you want to make information simple and easy to navigate. Also, make sure your site is attractive. This aspect will require someone with web design experience. One tip is to use the color blue, as well as a lot of white space in your design.
These tools, and others, will help get traffic to your website. Perhaps you can move your website to number one on the most popular search engines.