Here are 3 SEO mistakes to avoid when creating your website. SEO is a great way to get more web traffic to your site. This works because SEO, or search engine optimization, means creating a website that search engines can pick up. If search engines can’t find your site, then less people will find it as well. The better your SEO is, the higher your website will rank in Google. SEO is important and easy to employ. However, there is a right way and a wrong way to do it. Some SEO mistakes can break your website.
1. Using Keywords Incorrectly
Using keywords incorrectly can really hurt your website. There are a few ways to mess up a keyword. One way is to use a very generic keyword. This won’t accurately represent what you have on your website, which will upset visitors. It’s good to be as specific as possible. Another mistake is using the keyword too many times on a page. For example, if you have a page with only the keyword you are using written, Google may blacklist you. These are two large SEO mistakes that can be made.
2. Reusing Copy for SEO
Reusing your own copy on multiple pages is not helpful for SEO. If you reuse copy it will not help your search-ability. In addition to that, you shouldn’t reuse keywords either. If you find yourself needing to reuse copy or keywords, it means you’re not being specific enough in your content.
3. Not Having a Meta Description
Meta descriptions are important for SEO search results. Meta descriptions are what users see when they are reading about a page or post of yours on a search engine. An enticing meta description can be good for attracting visitors to your site. Be sure to make is persuasive.
If you avoid these 3 SEO mistakes, hopefully you can improve traffic to your website.