The Importance of Typography


One current web design trend is typography. Typography is a simple yet important part of web design. The wrong font can turn people off from your site. Good type is the difference between an attractive and an outdated website. So while you might have thought the content is the most important part of your site, it turns out that the font you use is just as critical.

Why Typography?

Typography is a specific tool used by web designers to make the website reflect your company’s style. For example, a bakery’s website and a hospital’s website will look completely different. The fonts will be different, the color schemes will be different, etc. This is because different fonts evoke different emotions. There is a science behind typography. In addition to this, certain fonts go in and out of style, so you need to keep up with the latest trends.

Type for Print vs Web

One important thing to remember is that there is a difference between typography for print and for the web. For both mediums, the font should be pleasing to the eye. But there are differences to remember. The main difference is that print is static. In print, type cannot be moved. For the web, type can move, disappear, change colors, etc. Another difference is that on the web, type isn’t necessarily words, but can be signs and shapes as well. So a website’s typography should reflect the theme of the company/person. Another difference is that websites can be viewed on different devices. The type you use should be accessible on mobile phones, tablets, and computers. Print type is only on one medium at a time.

Overall, you should put a fair amount of thought into your typography. This is a very important aspect of web design. In fact, it could make or break your site. So before you choose a font, you should do some research on trends beforehand.