Having a website that is accessible on all screens — computer, tablet, mobile, etc. — is important. But you know what’s even more important? Making sure the website performs well on all screens as well. Mobile website performance can make or break your website. Ten years ago, nobody thought about mobile websites. But today, many people use their mobile browsers on their phones to surf the web. Knowing this, here are the ways mobile website performance can help, or hurt, your business.
Mobile Sites are Growing Fast
In 2015, mobile commerce made up 30% of all U.S. commerce, and since then, that number has only grown. Knowing this, you should take the time to make sure your website can be viewed on a mobile device. A surprising amount of people still believe that as along as they have a normal website, their business is okay. But the reality is that the easier your website can be viewed on mobile screens, the better.
Mobile Sites Don’t Meet Expectations
Mobile sites load slower, which deters people from using them. Your average load time for a mobile website should be 4 seconds or less. Turns out, most sites, especially those owned by smaller companies, take over 4 seconds to load. This frustrates mobile users, and can lead to them closing out of your mobile site before it even appears. Rest assured, if your mobile website performance is slow, people won’t want to use it.
Poor Mobile Website Performance = Bad Business
Look, it seems as if mobile browsing will only continue to grow. Mobile commerce is emerging as well, so if you are an e-commerce business, you’ll want to be sure to update your mobile store. The key is to create an easy-to-navigate mobile site, with minimal buttons, and infinite scrolling.
The importance of mobile website performance is clear — better mobiles sites mean better business. And this is just the beginning of mobile browsing; who knows, in a few years mobile sites might even be more important than regular websites.