There is one obstacle to growing your business that has evolved in recent years: too much content. Your potential buyers are being over-saturated with information due to the increase in availability of this information. So it has become your job as a business owner to make sure that this information is coming to them at the right time, in the right format, on the right platforms. Here are some of the most helpful tips to help grow your business with inbound marketing.
1) Study Up on Your Industry
You might think you know your industry inside and out but there will always be changes, updates, and new innovations around the corner. In order to get a better grasp of what’s going on and to stay ahead of the curve, industry research is a must. Check out what your competitors are doing in regard to content on their website. Stay updated on current events, statistics, and news in your industry. Also, try and find a B2B marketplace that you can participate in.
2) Understand Your Customer
To understand your customer better, talking to the sales team always helps. They are the ones in direct contact with your potential customers which means they hold a lot of insight into what your customers want. Here are some questions to ask:
- What 5 questions does your sales team answer the most?
- What are the biggest pain points for customers when they come to you?
- Which content do they respond to most?
- What are your customer demographics?
3) Publish the Right Content Consistently
Write content around the questions, issues, and challenges your potential customers want the answers to. This will help your potential customers not only find valuable information, but also help introduce them to your brand. Just make sure it’s consistent! Blogging brings people to your site, and premium content will convert these people to leads for your sales team if you’re offering content that they might want to know more about.
4) Use a Calls-to-Action
Placing a CTA at the end of your blog urging visitors to download premium content will definitely help grow your leads and sales.
With these inbound marketing tips, you’ll be able to optimize your website in no time.