Learn How and Why To Reduce Load Time of Your WordPress Website

How to Improve Your WordPress Site Load Time (And Why You Should)

Time is valuable to all and hence in case your website has a slow load time, people might simply close it and switch to another one. This, in turn, will result in low ranking, fewer sales, less profit, less publicity etc.

The reasons behind the reduced speed of your website might include not optimizing of images, external scripts, and badly configured web server.

Learn How to Reduce the Load Time of Your Website

Image Optimization:

It is suggested to reduce the size of the images. The size of the image will depend on its format and compression. JPEG, GIF, and PNG are the available formats. You can also reduce image size using Photoshop or plugins like Imagify.

Using Trusted Hosts:

Initially, go for shared hosting while investing in a good hosting company. Later, once your website grows, opt for managed hosting providers.


Caching can increase the speed of your website up to 2%-5%. To enhance the process, use plugins like WP Super Cache and W3 Total Cache.

Database Optimization:

Delete the unwanted data for enhanced performance or use WP-Optimize plugin for assistance.

Choose Optimized Themes:

Use a theme which has good coding standards. For example, TwentySeventeen Theme has a strong coding base.

Show Only Excerpts On Blog Listing Page:

Do not display full blogs on your list as this will reduce your website’s load time. Instead, show only excerpts or use Advanced Excerpt plugin to convert your content.

Break Down Long Comments:

Lengthy comments will slow down the load time of the website. Therefore, use the built-in feature of WordPress and break down the long comments into multiple pages.

Avoid Uploading Videos From Library:

Upload your video using a hosting company like YouTube and then directly add it to your WordPress editor.

Cut down Your HTTP Requests:

Reduce the number of HTTP requests made to the server to the minimum. More requests will result in delayed loading.

Update Regularly:

Keep everything up to date to enhance your security and avoid unwanted hacks.

Keep Repository Clean:

Delete old and no longer in use images, themes etc. to reduce the load on your website.

Reduce File Size to fasten the Load Time:

The file size can be reduced by minifying CSS and JS. This will allow faster loading of the website.

Geo-Location Optimization or Using CDN:

To improve the load time of your website in a location with the hailing readership, opt for a host which enables local data center or use CDN.

Final Thoughts:

Use the above-mentioned tips and reduce your website’s page load time which will help in increasing your revenue and decreasing the rejection.