Is your website not getting enough traffic? Are you not meeting your sales quota as a result? Do you need to reach out to more customers? If you answered yes to these questions, then you should take your digital marketing efforts to the next level. Here are three ways to increase website traffic:
Increase Website traffic strategy 1: Content marketing
With content marketing, you can have countless of ways to address a core problem or issue that your business, product, or service can solve. Content marketing includes the distribution of articles, blog posts, ebooks, case studies, infographics, case studies, and audio/video presentations.
How effective is this strategy? Studies have shown that it can generate thrice as many leads as outbound marketing. However, it is also up to 60 percent cheaper.
The key in content marketing is to add value to anything you are distributing. As content marketing expert Jim Yu puts it, you should present the right content to your target market in an engaging manner.
Increase Website traffic strategy 2: Influencer marketing
In influencer marketing, you will be tapping key leaders to help in driving your message to a larger market. Influencers are people who can help your brand get its message across to a target audience.
This strategy has been proven effective by over 80 percent of marketers who’ve tried it. Moreover, customers who were acquired through this method were retained up to 37% percent higher compared to those acquired through other strategies.
Increase Website traffic strategy 3: Online advertising
To be more specific, this strategy will determine the geolocation of a website visitor and then deliver content based on the location.
Using geo-targeting for online advertising has been proven effective in increasing engagement and conversion rates of marketing campaigns.
Through this method, you can offer incentives, target messages, share marketing messages or customize languages depending on the geographical location of the customer.