9 ravishing key trends in digital marketing:
Now retailers are approaching digital marketing to establish their brand’s value in the mind of the customers. Digital marketing is an umbrella term for the measurable and interactive ways of marketing. It represents the most coherent and appropriate content according to the wish of the customers. A pact study by RetailMeNot discloses some of the most striking trends which can change the perception of digital marketing in future.
A shift to social media marketing
Social media has its own text and power and the most radiant trend of 2018. They can have more customers it is very beneficial to invest in social media. Retailers can easily target the audience and calculate them. Social media is the best place to measure your audience.
Consumers want deal and promotion:
The consumer wants to save its money and time that’s why he selects online shopping. He wants promotion and deals and these are the ways which retailer can use wisely to increase his cash and order.
Creating brand awareness through marketing:
Another trend in 2018 is brand awareness. The brand can have more customers after creating awareness and can increase its revenue.
Website and App Partnerships Are Critical:
Website and app partnership are initial steps in digital marketing. It is a most comprehensive way to attract the customers. You can have the variety of channels to communicate with your consumers.
A shift to younger demographic:
Retailers in 2018 are targeting the younger generation. They know the ration of shopping in the younger generation is more than the older generation.
Taking a stand on AD fraud:
Retailers secure the purchasing system by ending the fraud advertising. Retailers are spending 48% of their budget to end this fraud.
Making mobile checkout simple:
Retailers are wisely using digital marketing technique in 2018 while making mobile checkout easy and secure. They know they can collect more reliable and loyal customers.
Mobile marketing to drive in-store sales
In 2018 marketing is being made mobilize too. Retailers are spending much money on mobile to help drive the in-store sale. They know in the present situation shopping decisions are made in mobile.