Online marketing has always been associated with big companies. But more and more small businesses such as grocers and bakeries are turning to digital marketing to promote their products and services and in turn, maximize their earning potential.
Importance of online marketing
Many small and medium enterprises want to become more social. Doing so will draw more Facebook users to click on the business page of a local enterprise and consequently lead to more conversions.
Budget, or lack of it, is another reason why small firms turn to online marketing. These small companies don’t have big ad budgets to afford retainer contracts from large advertising firms.
The truth is, a business without a strong online presence won’t be able to gain new customers online and even offline. With more than 5 billion searches on Google every day and more than a billion active Facebook users, one can only imagine how many of those online users are searching for local products or services. With digital marketing, small businesses will be able to market to certain demographics and regions and reach out to thousands of potential customers online.
Online marketing spurs growth in retail
The rapid expansion of digital marketing can be seen in the retail sector. A recent article published in the Wall Street Journal showed that online retailers have been the driving force of retail in the past few years. On the other hand, sales of traditional department stores have declined through the years.
Online marketing has become a necessity not only for small firms but for almost all sorts of businesses. After all, consumer expectations have drastically changed. It is not enough for a business to have a Google listing. People expect companies to have a Facebook or Twitter account to verify their existence and legitimacy.
Indeed, digital marketing has become very crucial for small businesses today. It is the most cost-effective way of reaching out to more customers, enhancing brand presence, and increasing revenue.