Online marketers know how important it is to motivate their website guests to make or complete a purchase. One way to do so is to send personalized and highly targeted message through an email marketing funnel. The following are some of the most commonly used conversion email marketing funnels today:
Email marketing funnel 1: Abandoned cart
When a guest doesn’t complete a purchase after starting the checkout process, it is critical for online merchants not to let him or her get away. Sending a series of specialized or personalized messages can convince the customer to complete the purchase. It can be a simple message like “Did you overlook your purchase?” Another message can come in the form of a free shipping or discount offer.
Email marketing funnel 2: Trial upgrade
In the event that a customer has availed of a free trial of a product but has not purchased the paid version, online merchants can remind the consumer of the benefits of upgrading. Another way to convince the customer is to offer assistance, training, or discount.
Email marketing funnel 3: Free demonstration
This is commonly offered for more complex products such as ecommerce platforms. It’s a high-risk proposition for most people because they have to give their contact details but also speak with a salesperson. One way to address this is to send several messages explaining the details of the demo such as time and the things to be discussed.
Email marketing funnel 4: Special promotions
Many consumers want to buy but often need one more reason to do so. Offering special offers and promotions could be that extra motivation for them to complete a purchase. Online entrepreneurs would be wise enough to send a message hyping a discount or promo regarding the products they want to sell.
Email marketing funnel 5: Loyalty programs
With loyalty programs, customers who frequently buy from an online store are amply rewarded. Online merchants can send messages about the loyalty programs they’ve created and how these work.