Selling clothes online has become a big business. Nearly 3 out of 10 Internet shoppers buy their clothes on the internet.
But fashion e-commerce is still ‘small’ when compared to other types of e-commerce. In fact, 43 percent of people buy jewelry online and 60 percent of online shoppers get their books, video games, and DVD via the Internet.
What does this tell us? It’s simple— online merchants still must do certain things in order to encourage more people to buy clothes online and in turn, maximize their earning potentials.
Here are some pointers that they should remember:
Selling clothes online tip#1: Sell experiences
One reason why many people still buy clothes in traditional brick-and-mortar stores is because they want to ‘experience’ trying on the clothes, feeling the fabric, and seeing how it looks on them.
You think online stores can’t give this ‘experience’ to their customers? Think again. One way to do so is for an online merchant to offer a solid returns policy. This means they can let customers try the clothes, and if they don’t like the items, accept returns without charging the consumers.
Selling clothes online tip#2: Create a personality
Going back to creating an online experience, it is essential for online merchants to have a personality. This can be achieved by creating engaging copies of their ads and putting up a social media presence that is appropriate with the kind of personality that they want their brands to have.
Online shops should decide on the type of personality that their brands would exhibit. They should then tailor their copies accordingly. This ‘personality’ must also be expressed well on social media. Some firms even go to the extent of having blogs and vlogs to highlight the kind of personality that their brands have.
Selling clothes online tip #3: Provide a Winning Description
Online merchants should not overlook the importance of an item description. It can affect the buying decision. Adding a fun fact or providing a style tip are just some ways to spice up an item description.