Hosting has a huge impact on any online store. It can impact the online shopping experience of customers. It can also affect the amount of money that an online merchant is willing to spend on infrastructure as well as the room for growth of an online business.
There are many hosting service providers today. There are those who offer dedicated hosting while others offer shared hosting. But how should online merchants decide on which hosting service provider to partner with?
Anyone planning to go into e-commerce should thus look for the following in a hosting service:
Hosting service quality #1: Reliability
An online store would lose a lot of earning potential if it is offline or not available to customers. It is thus important to have a reliable hosting service. Reliability of a hosting service would depend on various factors like hardware and technical ability.
Hosting service quality #2: Performance
This is another important quality of a hosting service provider. Simply put, if an online store is slow to load, then online shoppers will likely leave and go to another online shop.
Hosting service quality #3: Support
Support is also equally critical. The last thing an online entrepreneur would want to happen is to not get help when the website is down or when loading is slow. Support is a major cost for hosting providers which is one reason why low-cost hosting is notorious for poor customer support. The bottom line is that it would be wise for online entrepreneurs to research first about the customer support of a hosting service provider before committing.
Hosting service quality #4: Scalability
Finally, the hosting service provider should grow with the business. This means that if an online entrepreneur needs to expand his online store, the hosting service provider should be able to accommodate it. This can be done by offering dedicated hosting, for instance.