Online marketing has leveled the playing field for businesses. Today, even small enterprises and startups don’t need a huge advertising budget in order to reach their target markets and promote their products and services. The availability of digital marketing tools have also made it easier for business owners and marketers to collect and analyze data critical in understanding the buying behavior of their customers.
Below are some of the best digital marketing tools that businesses can harness to better understand their customers:
Digital marketing tool #1: SurveyMonkey
SurveyMonkey is a digital tool for creating surveys which can give businesses feedback about their products and services. It’s an ideal program to use if a marketer or business owner wants to know more about the target market, eliminating the need to conduct face-to-face interviews or surveys.
Digital Marketing tool #2: Google Analytics
One of the best analytics tools to utilize, Google Analytics allows users to track website traffic as well as assess performance of web pages. This powerful tool gives business owners and marketers insights on how their customers are interacting with their brands. Through Google Analytics, important information such as content that attracts the most visitors and webpage frequently visited can be derived. Google Analytics can also provide information like the amount of time spent by visitors on a website, geographic distribution, among others. Plus, this is a free tool that can be very useful in the digital marketing campaign of any brand.
Digital marketing tool #3: Hootsuite
Almost ⅓ of the world’s population are active social media users. This underlines the fact that social media is not only used for connecting with family members and friends, but also for connecting with brands.
Hootsuite is a social media listening tool that allows users to manage the social media activities of their brands. With it, tracking mentions of a brand’s name on social media as well as its competitors is as easy as a few clicks of the mouse. Moreover, it can help marketers listen and learn from relevant online conversations of their customers.