Small businesses are often called the backbone of the local economy because of their sheer number and impact on commerce. Did you know that in the United States alone, there are close to 28 million firms considered as small businesses? With the number of small firms in the market, the competition can be very intense. One way for a small business to get a headway is to have a robust online marketing campaign.
Small business owners don’t really need to hire a digital marketing expert to oversee or manage their online marketing campaigns. They can use the following marketing software to get started on their digital marketing efforts:
Marketing Software #1: MailChimp
MailChimp is a must-have tool for email marketing. It has more than 12 million users making it the top email marketing tool today. With it, you can create email newsletters, landing pages, and postcards. You can also create ads for Facebook, Google, and Instagram.
Marketing Software #2: HubSpot
HubSpot is one of the top players in marketing, sales, and CRM software. With this tool, you can easily create social media posts, landing pages, and email campaigns. You can also automate your social media and website management. Creating blog posts is also as easy as a few clicks with this tool.
Marketing Software # 3: Trello
Trello is one of the best organization tools that can assist your online marketing team. With Trello, you can manage your projects with your team. It can spare you from spending too much time and effort coordinating your marketing campaigns with your team members.
Marketing Software # 4: HootSuite
HootSuite can be your virtual social media manager. It is a powerful tool that can help you in replying to comments and mentions of your brand on social media. You can also use pre-written responses to engage your brand’s follower on Twitter or Facebook. With it, it is possible to manage social media profiles in more than 30 platforms.