Online marketing is often misconceived as having an impact only on online business. But this is far from the truth. When properly planned and executed, digital marketing can also boost brick and mortar sales.
If your offline product or service needs a shot in the arm, turn to online marketing to give it the much-needed boost. Below are some digital marketing strategies you can use to drive sales of your brick-and-mortar business:
Online marketing strategy 1: Influencer marketing
Influencer marketing has been proven effective in affecting the sales results of brands. Social media influencers affect consumers’ perception of your products and services, in turn creating brand awareness and helping spike your sales.
Influencer marketing is beyond paying influencer contacts to promote or support your product. It involves building a social graph for identifying users who are likely to influence other consumers into buying your product or availing your service. In certain cases, those users don’t need to be celebrities. They can be ordinary individuals whose opinions can be of value to your target audience.
Online marketing strategy 2: Mobile search advertising
Smartphone search engines provide one of the best ways for consumers to find a product or service nearest to them. Phone map results help consumers to locate stores quickly, which practically make these an indirect marketing channel.
Your business can capitalize on this by using the right keywords and ad copy on your landing pages. Remember that today’s consumers want to see information about anything they are researching as quickly as possible.
Online marketing strategy 3: Content marketing
Creating valuable and engaging content is another effective marketing strategy for boosting brick and mortar sales. Research has proved that blog posts and articles with links to a particular brand can subtly promote its product or service and create a lasting impression on the target consumer’s mind.
Start implementing these three online marketing strategies now to boost the brick and mortar sales of your business.