3 Useful Website Design Tips
3 useful website design tips that you should know when creating a website. The key reason for having a website is to get people to visit it. If your website can do that, great. The next step is to keep them there. This can be more difficult. People browse around all the time, without staying on sites […]
Is Alibaba not playing fairly with US firms?
Alibaba is one of the biggest e-commerce firms in the world. It is two times more profitable than Amazon, serving more people than those who live in North America. It is believed to generate nearly $550 billion in annual sales, which is more than the online sales in the US. With its size, it is […]
What is Mobile Commerce?
Mobile commerce, or m-commerce, is every transaction that takes place on the Internet over a mobile phone. It is also referred to as the, “next generation e-commerce“. This includes two things: purchases made on apps, and purchases made on an Internet browser (on a phone). Some broader definitions even include mobile banking as a part of m-commerce. […]
Using Abstract Shapes in Web Design
An unlikely trend has developed this January — using abstract shapes in web design. These squares, squiggly lines, and triangles are scattered on the home page design in a seemingly random fashion. But it kind of works. It is unique, and it draws readers’ eyes across the page. It holds attention. And we know how […]
Website Marketing Data You Must Track on WordPress Site
Top Website Marketing Data That You Must Track On Every WordPress Site Important marketing decisions could not be taken on guesswork. You need authentic marketing data for that. When you have all the numbers, you know how to find people and make them use your website. This doubles the traffic and sales easily. When you […]
The Evolution of Captcha
For over a decade, Captchas have been used to distinguish a human from a computer. The public Turing Test has remained relatively unchanged from its inception. Traitionally, Captchas required the user to reenter distorted numbers or letters to prove they are not a bot. Now, Google has launched the invisible reCaptcha, which is self […]
Personal growth
Personal growth in e-commerce There are many reasons why individuals want to start an e-commerce business. However, the most common reason is for personal growth. Personal financial growth lures hundreds of thousands of people to start an e-commerce business. People who are realistic know that the world runs on money. You need money to pay […]
How Artificial Intelligence is Benefiting Marketing
Decades ago, the use of artificial intelligence or AI was something only seen in sci-fi movies. But technology has caught up with AI as it is now incorporated in digital products. Today, AI is proving to be an integral part of our daily lives especially those of consumers as it affects their buying behavior and […]
Macy’s e-commerce plans put to test
Macy’s Inc. is slowly losing traction. In 2017, the company struggled to keep its market value while continuing to develop concrete Macy’s e-commerce plans. Observers believe that the firm should do more to turn things around. In 2017, then chief executive officer Jeff Gennette assured that the firm was locked for a double digit growth […]