PRMC Needs a New Website
The Pharma Market Research Conference came to Union Square Design for a new site that would draw in visitors, and get the word out about their annual event. The original site lacked clarity and accessibility for potential attendees, so we focused on developing that as well.
The Website's Needs
Pharma Market Research Conference attendees come from across the country, from all aspects of the medical research industry. The event includes numerous exhibits and speakers, from the most significant leaders within the pharmaceutical world. Thus, highlighting the event’s attributes and making location details conspicuous and readily available were critical, in order to raise interest in PMRC.
About the PMRC
The Pharma Market Research Conference is a place for people throughout the industry to meet and share ideas annually. Here, industry leaders come together in a space that emphasizes innovation, and charts the future direction of the entire field. Last year alone they hosted over 90 speakers; every single one spoke regarding exciting topics that had been substantiated by months of meaningful research and investment. Overall, the conference features the highest ratio of industry members of any market research conference. Feedback from last year’s 300+ attendees at the two-day event at the Parsippany Hilton in Parsippany, New Jersey was overwhelmingly positive:
“Overall, a truly impressive conference” – Merck & Co.
“Exceptionally well organized event and a great opportunity to hear perspectives on issues from market research firms, and other manufacturers” – Pfizer
“The program and exhibits were excellent” – GlaxoSmithKline
After the Website Facelift
Union Square Design remodeled the Pharma Market Research Conference site’s interface so that users could find crucial information easily. We did this by removing clutter and utilizing sharp, clean graphics. In addition to that, our team created links to event registration and hotel booking pages; this made choosing to attend simple and appealing for site visitors. With the new features of this redesign in place, PMRC has since doubled its unique visitor conversion rate.