Voice search is on the rise. You can use it on your television, mobile phone, computer, and simply in your home. We’ve seen the increase with the advent of Amazon’s Alexa device, and Google Home. 2016 saw a steep rise in the number of adults who use voice search daily, which indicates that this technology will become increasingly utilized and common. Voice searching is growing in popularity because of its accessibility. It makes browsing the internet easier for those on the move and it is often faster than typing. Implementing voice search on your website not only will keep up with the trend but will improve your SEO.
Adapting Your Keywords
Using voice search, opposed to the traditional input method of typing away on a keyboard, affects the language used. When individuals pose a question to Google using their voice, it is often more informal. You have to keep this in mind as your website adopts voice search. This is due to the fact that your keywords may change. To be more specific, the length of your keywords will elongate as voice searching is more conversational in tone.
The increase in the usage and accessibility of mobile devices should also be kept in mind when implementing voice recognition. Mobile compatibility should always be in the forefront in the mind of any developer as Google notices the sites that are less mobile friendly than others. Ensuring the voice search on your mobile devices is responsive and accurate is now vital about 20% of searches on a mobile device are spoken. You risk losing traffic if your voice recognition is not as smooth as your competitors.
Voice searching is a trend that will is assumed to continue to rise as more pieces of technology are voice centric. If your website does not adopt this search option you risk losing SEO ranking and in return, traffic.