February 2019

Free shipping benefits

Free shipping

Increasing sales through offering free shipping is one of the most common e-commerce strategies. Free shipping tends to influence e-commerce customers to buy. However many novice e-commerce entrepreneurs still don’t understand how free shipping works. Free shipping is when a buyer doesn’t have to pay for shipping costs when buying products online. Shipping costs are a huge determining factor when it comes to online sales. If you want to make a lot of sales you need to start considering free shipping as a marketing strategy. Sales made from free shipping e-commerce business usually vastly out-compete sales made by companies that don’t offer free shipping. Many e-commerce entrepreneurs actually say that they cannot offer free shipping to their customer due to the low-profit margins. Unlike big companies that can negotiate the prices of products, they do not have that leverage when it comes to the market. Big companies can also negotiate the price for shipping. This is due to their sheer scale.

Payment ease and its benefit to e-commerce

Union Square Design Design

Payment ease

When it comes to user experience there is nothing that actually pegs the punch like payment ease. Every e-commerce business that is looking for success in the e-commerce business needs to create some kind of payment ease in order to create demand for their product. Customers need to know how to make a payment. This will make the whole payment process soothing. It will also ensure that you have many return customers. There is nothing more interesting to an e-commerce entrepreneur than having return customers. People shouldn’t have a hard time figuring out how to make a payment on your e-commerce shop. You should ensure that your e-commerce store has many payment options in order to ensure a swift payment system. Incorporating many payment options is one way to gunner a lot of sales. You should also consider incorporating some of the most uncommon payment methods in the e-commerce sector, such as cryptocurrency.

The music industry

Union Square Design Design

The Music industry and e-commerce

Music has been very influential in the e-commerce business. Some people have actually based their entire e-commerce business on musicians. For instance, it is highly likely that you have actually seen an e-commerce business that sells clothing that was popularized by Rihanna. The fashion industry and e-commerce industry use the popularity of these musicians to make sales on particular clothing lines. Large clothing apparel companies have started using the popularity of these celebs in order to make record-breaking online sales. The best thing you could have as a music entertainer is to have your brand actually being produced by a large company such as Adidas or Nike. These companies are looking for a popular musician who has footwear or clothing that they can actually sign a deal with.

E-commerce sector

Union Square Design Design

E-commerce sector

The e-commerce industry has different sectors. E-commerce has actually become an economic driver. Nowadays people in major cities around the world can now buy their products online. Even brick and mortar retailers now buy their products online. Having the flexibility and ability to purchase your products online gives you leverage over other brick and mortar retailers. E-commerce is simply electronic commerce. It is the purchasing of goods and services electronically, mostly through the internet. With the ability to purchase goods online comes fierce competition in the retail sector around the world. E-commerce and brick and mortar retailing actually work hand to hand. This post will be examining the symbiotic relationship between e-commerce retailing and brick and mortar retailing.

Microsoft making a comeback

Union Square Design Design

Why Microsoft is making a comeback

Microsoft is making a comeback. After tech stocks took a huge tumble Microsoft emerged as the largest tech company by market capitalization. This is mainly due to its web services that have made huge revenues and profits for the company. The company has also introduced a huge product line up that makes it a more diverse tech company. This gives it an edge against its tech rivalry.

Generating your first online sale

Union Square Design Design

How to generate your first online sale

Generating your first online sale is probably the most important step in running an e-commerce business. Most novice e-commerce business owners can run an e-commerce business for months without even making a single online sale. You first need to find out what actually sales in e-commerce in order to make your first sale. Some people depend on sales that they make from family and friends in order to make their first e-commerce sale. This is probably the first method to find out if your products are amazing. It will be an error to sell your products to the public before testing them on friend and family. However, you should not depend on friends and family the most when it comes to honest reviews. Friends and family tend to have some of the most biased reviews due to the fact that they are afraid of hurting your feelings. Some friends and family will not tell you when your cooking is bad.

0 to 1 million sales

Union Square Design Design

How a business can go from 0 to 1 million sales

Getting from zero to 1 million sales is one of the toughest business journeys you can take in any business. However, with e-commerce, this is possible. You can grow your e-commerce business customer base literally overnight. The first thing you will need to have is to have customers that actually want your products. The more customers you have the better you are in terms of sales. You need to always have the product you are selling at hand so that your customers don’t have to wait too long. Customers get bored when they have to wait for months to get their package. Buying products directly from the manufacturer will also help you in terms of profits. Marketing can give you the golden ticket in reaching a million sales. Online marketing has now made it easy to make millions of sales in a short space of time.

The Niche in e-commerce

Union Square Design Design

The Niche

Choosing a product niche when starting an e-commerce business is the first step to a successful e-commerce business. Product niches tend to be a short and focused type of product that you are selling. For small businesses, niche marketing and product lines are what brings in a lot of profits. For instance, it is easy and cheaper to market a niche product than it is to market a more broad product such as a mobile phone. This is due to the vast competition that may be found in this niche. Niches that have little competition are actually the best niches. For instance, you could build an e-commerce business that only sells earphones. By doing so you are able to get more sales than selling cell phone accessories. Some experts say it is better to have a few people that desperately want your product than to have a million people that might want your product. You should try by all means to narrow your niche as much as possible.

Social media marketing basics

Union Square Design Design

The basic principles of social media marketing

The basic principles of social media marketing are the principles you need to learn when starting a successful e-commerce business. E-commerce businesses are some of the most complex especially when it comes to marketing. Marketing an e-commerce business has to involve different marketing platforms. This includes paid ads, influencer marketing, and social media marketing. Social media marketing is a broad term for marketing that has to do with using social media platforms. It may be an influencer, paid to advertise on social media platforms or facebook marketing. The basic principle of social media marketing is the fact that you need to be using a social media platform to market your business or products.

E-commerce success rate

Union Square Design Design

How to determine your e-commerce success rate

E-commerce success is important in every e-commerce entrepreneur’s mind. However, you need to create a method that is healthy and will help you determine the success rate of your e-commerce business. There are many methods of doing so that will be discussed in this post. The most common method involves numbers. Numbers are everything in e-commerce. This is basically due to the fact that they tell a plain story that is less open to interpretation. Unlike other methods of determining success. The first thing you need to focus on is the rate of sales rising. Rising sales are a sign that your business is healthy therefore you are running it smoothly. Marketing your business is a way to guarantee rising sales. As the sales rise so does the revenue and the profits. Reducing the price of our product is not always the best way to ensure that sales increase. Some people just don’t like cheap stuff. Imagine the apple company. People still buy their products even if they are not exactly cheap.