Google Cracks Down on Advertising
Google Inc., which makes practically all its money from advertising, has cracked down on blocking ads from their website. In 2016, they got rid of about 1.7 billion ads — double the number in 2015. The reason? Fraudulent, annoying, and virus-carrying ads make people hesitant to use Google. Real, legitimate ads are what keep users […]
Shopify Ping App Launched to Help Merchants
Canadian e-commerce giant Shopify has announced that it is launching a mobile app designed to enable its customers to grow their businesses even if they are away from a computer. Shopify Ping is a free app that allows users to manage their tasks on their mobile devices, in the process saving more time as they […]
How brick and mortar retailers are adapting to challenges of e-commerce
Brick and mortar retailers have heard it before– doomsday predictions about their industry and strip malls becoming ghost towns, for example. But the truth is that the sector has responded well to the challenges brought about by the e-commerce boom. According to PwC, there is a steady growth in the revenue of traditional retail stores […]
The future of retail and e-commerce
The future of retail The future of retail seems to be uncertain with the rapid popularity of e-commerce. E-commerce businesses have ensured that retail becomes less attractive to investors. Investors around the world are now turning their money to e-commerce companies. In order to observe this, you should look at companies such as Amazon. Walmart […]
Statistics in e-commerce
Statistics in e-commerce Statistics plays a huge role in the e-commerce sector. Form the development of new technology for marketing. For small e-commerce businesses analyzing your statistics will be an important part of your e-commerce business success. E-commerce businesses which keep good records of their business sales engagements and repeat customers tend to perform better. […]
Selling clothes online tips for merchants
Selling clothes online has become a big business. Nearly 3 out of 10 Internet shoppers buy their clothes on the internet. But fashion e-commerce is still ‘small’ when compared to other types of e-commerce. In fact, 43 percent of people buy jewelry online and 60 percent of online shoppers get their books, video games, and […]
How businesses can maximize their presence on Instagram
Once only known for enhancing and sharing pictures, Instagram has become a social media giant. Small business owners have also been using it to reach out to their target markets. But many small entrepreneurs hit a wall upon signing up and setting up their profiles . The familiar question is– what should businesses post on […]
Magento is the #1 E-Commerce Platform
At Union Square Design we use Magento. Magento is a content management system (CMS) platform, specifically for companies who sell goods. E-commerce companies primarily use Magento. We at Union Square Design have used Magento to build online marketplaces for our clients. We have used Magento for clients such as Crumbs Bakeshop and Glock. So, why do we […]
Four Useful Lead Generation Tools for Your Business
With the intense competition online, digital marketers need to step up their game if they want their businesses or clients to stay relevant. One way to do so is to generate leads through digital marketing. Lead generation is an important activity for every business. It’s cost-efficient and highly effective. In fact, one study indicates that […]