How brick and mortar retailers are adapting to challenges of e-commerce
Brick and mortar retailers have heard it before– doomsday predictions about their industry and strip malls becoming ghost towns, for example. But the truth is that the sector has responded well to the challenges brought about by the e-commerce boom. According to PwC, there is a steady growth in the revenue of traditional retail stores […]
Digital platforms
Digital platforms for marketing Now let us take a look at the digital platforms that are available for marketing. Although there are many digital platforms around only a few digital platforms are available for marketing. On the top of the list are google and Facebook. This is due to the popularity of these platforms. Digital […]
What are Error 404 Pages?
All of us, at some point in our web-browsing lives, will end up on an Error 404: Page Not Found screen. What are these pages for and what do they mean? Well, they exist to let visitors know that the page they are looking for doesn’t exist. While error 404 pages are annoying, they are necessary for […]
Best Web Design Tools For 2017
Creating and managing a website could be a daunting and at times overwhelming task. Luckily, there are tools scattered around the web that can make this process easier. Here are some of our favorite web design tools for the new year. Avocode — Photoshop and Sketch Friendly Avocode is one of the most popular plugins […]
Alibaba boosts stake in Thai e-commerce
Alibaba, the Chinese-ecommerce giant, is stepping up its investments in Thailand as the competitive Thai e-commerce market is expected to further heat up in the coming years. Alibaba founder Jack Ma recently met with Thai prime minister Prayuth Chan-ocha and signed several agreements, including one that would set up a digital hub. The project is […]
3 Useful Website Design Tips
3 useful website design tips that you should know when creating a website. The key reason for having a website is to get people to visit it. If your website can do that, great. The next step is to keep them there. This can be more difficult. People browse around all the time, without staying on sites […]
The Best Plugins for Your WordPress Site
If your website is one of the 74 million that rely on WordPress, plugins can help with your functionality and productivity. Here are some of the best plugins for your WordPress powered site. Social There are many plugin options for your WordPress site that interact with social media. Jetpack remains one of WordPress’ most popular plugins […]
The GDPR and How it Will Affect Online Merchants
The General Data Protection Regulation (GDPR) was adopted in April 2016 and took effect in May this year. It lays out rules on how European residents’ data are to be managed, from medical history to internet activity to financial records. The GDPR is expected to reshaped e-commerce in Europe and how online merchants can engage […]
Creating an Online Marketing Strategy That’s Algorithm-Proof
For many web-based entrepreneurs, their marketing strategies have revolved mainly on the big players like Google, Amazon, and Facebook. There’s nothing wrong with that except for when these websites change their algorithms. So how does an online firm create an online marketing strategy that won’t be affected by algorithm changes? Algorithm changes can affect many […]