What is Object-Oriented Programming?
Object-oriented programming is a type of programming where programmers define the data type of a data structure, as well as the different operations (functions) that can be applied to the data structure. Therefore, the data structure becomes an object. This object includes data and functions. Programmers can use this to create relationships from one object […]
What is Social Media Optimization (SMO)?
You’ve probably heard of SEO — search engine optimization — which is incredibly important for website success. But have you heard of SMO — social media optimization? The two acronyms are often mixed up or lumped together. But SMO is just like the name suggests: It’s all about social media. SMO can help your website […]
Digital platforms
Digital platforms for marketing Now let us take a look at the digital platforms that are available for marketing. Although there are many digital platforms around only a few digital platforms are available for marketing. On the top of the list are google and Facebook. This is due to the popularity of these platforms. Digital […]
Best WordPress Themes for Selling Digital Products
Top 5 Wordpress Themes for Selling Digital Products We often see most of the digital advertisements showed in digital platforms are all for selling products on various websites. So, digital platform has proven to be the best way for marketing all your digital products and reaching the customers as well. You can also promote and […]
How Brick and Mortar Retailers Are Adapting to Changes
The Digital Age has come and businesses are adapting to the changes brought by it. Brick-and-mortar retailers are perhaps one of the most hardest hit by the digital transformation as customers are preferring to shop online instead of going to a traditional store.
Chinese e-commerce: What Western companies should know
While China is the second largest economy in the world, it is home to the biggest e-commerce sector on the planet. To put things in perspective— the biggest e-commerce day in China, Single’s Day, yielded close to $18 billion in sales in 2016. On the other hand, Cyber Monday in the US on the same […]
E-Commerce Market Has a Big Quarter
In the first quarter of 2016, the e-commerce market had large gains. Online sales for companies in the industry had grown 15.1 percent. 11 percent of that was from e-commerce sales that could also have been purchased in stores. That is the highest percentage e-commerce has seen. The web sales amounted to gains of $86.3 billion at […]
Different Types of Website Navigation
When designing a website, you’ll need a navigational menu to get to the different pages. While using a header on the top of the website is the most common way to do this, there are other ways to style your site. Here we’ll list the different types of website navigation, so you can decide which […]
Paid and Organic Search: What’s the Difference
On the Internet, there are two kinds of search results: paid and organic search. So, when you ask a search engine a question, both of these types of results will appear. How do you tell the difference between paid and organic search? Well, keep reading to find out. The Difference Between Paid and Organic Search First […]