There is the common question among novice business people about what is the difference between marketing and advertising? Marketing and advertising are not so different. The only difference is that advertising is a tool in marketing. Marketing is the broad term for ensuring that customers actually buy your products. Advertising is not a new practice and it didn’t come with the invention of the internet. Advertising techniques have changed due to the coming of the internet. The internet has revolutionized a large section of advertising. Now people can use the digital advertising techniques. Some of the most common online advertising methods include e-mail marketing, influencer marketing and social media marketing. Each of these marketing techniques have their own pros and cons. They also have different techniques.
Advertising techniques on social media
On social media you need to focus on convincing prospective clients without being to salesy. Most people have the problem of making their customers uncomfortable when they way to purchase their products. Always reply to customer’s questions. By replying to their questions and inquiries you create a sense of trust. Customers will always trust an e-commerce business that is always available for questioning. Social media is very popular among people around the world. It has actually changed the way we do business in the world.
Advertising techniques that are important
Influencer marketing is a big thing among small e-commerce businesses. An influencer is a person who has many social media followers on his/ her social media account. Using influencers you need to use relevant influencers. Relevant influencers are influencers that market the same things that you are selling. For instance you can use a tennis player to market your tennis racket. This is an important technique in influencer marketing. Customers love influencers and they are willing to buy anything that is recommended by the influencer. Sometimes influencers are celebrities or sports stars.