What are Breadcrumbs in Web Design?
What are breadcrumbs in web design? Well it’s not tiny pieces of bread, but it’s based off of that idea. Using breadcrumbs in web design is a way of navigating through a website. Much like the Hansel and Gretel tale, “breadcrumbs” allow users to make their way back to where they started on a web page […]
Pinterest Tools To Take Your Marketing to the Next Level
Pinterest may not be the biggest social media network but make no mistake about it—there’s an active Pinterest community out there. As of May 2018, it has more than 200 million active users. This is a market waiting to be tapped.
3 Mistakes Web Designers Make
Here are 3 common mistakes web designers make when creating websites. Creating a website requires a significant amount of coding, and a lot of hard work. Something that companies and creators might forget to do is to test out the entire website, looking for small issues, before putting it up. Here are the most common […]
PCI Compliance Changes to Be Implemented by June 30
June 30, 2018 is just around the corner. For many online businesses, the date is sort of a red-letter day because this is when changes to Payment Card Industry (PCI) compliance will be implemented. Firms that process payments online should have made the transition to TLS 1.1 encryption by that date or they won’t be […]
Magento is the #1 E-Commerce Platform
At Union Square Design we use Magento. Magento is a content management system (CMS) platform, specifically for companies who sell goods. E-commerce companies primarily use Magento. We at Union Square Design have used Magento to build online marketplaces for our clients. We have used Magento for clients such as Crumbs Bakeshop and Glock. So, why do we […]
The Fight Against Fake News
The internet’s current contribution to to our political state is unusual and troubling. Across its sprawling landscape of information, misinformation, has stolen the spotlight. What has been deemed fake news, has crawled out from under the shadow of credibility and found a space on the social media feeds of our friends and those at […]
Tips on How to Connect with Generation Z consumers
Is your marketing campaign getting the attention of the Generation Z consumers? Perhaps it is time to re-evaluate your marketing strategy. After all, this is a different generation altogether, a consumer group that never knew what it was like not to have a smartphone or tablet. Generation Z consumers are those who were born from […]
E-commerce businesses that succeed
E-commerce businesses that succeed There is absolutely no hack for the success of an e-commerce business. There is no one person that can claim to have all the answers. In e-commerce there is no one size fits all. However one should always know that e-commerce depends heavily on marketing. The more you market your business […]
Three Questions to Ask in Formulating Competitive Analysis
Competitive analysis is something that’s often the farthest in the minds of small merchants. In fact, many of them don’t even have an idea what it is. In a nutshell, it’s having knowledge of the firm’s business strategy and how it matches up to the competition. For small businesses, creating a competitive analysis need not […]