Is your marketing campaign getting the attention of the Generation Z consumers? Perhaps it is time to re-evaluate your marketing strategy. After all, this is a different generation altogether, a consumer group that never knew what it was like not to have a smartphone or tablet.
Generation Z consumers are those who were born from 1999 onwards. They are referred by many names like ‘post-millennials’ and ‘Centennials.’ Unlike their older counterparts, they use technology differently. They also have different interests. So how do you market your business to the Gen Zers?
Align your firm’s values with Generation Z consumers
Here’s something you should know about Generation Z consumers—they have the tendency to link their values to brands. If they know the core values of a brand and think that those values are aligned with their own, then there’s a great chance they will buy the product.
Your brand, thus, must be clear about its values. If your company doesn’t have one, research about values that appeal to the Gen Zers like social activism, for example.
Don’t limit your campaign to a single marketing avenue
Members of this generation grew up using social media. However, they also use other platforms like internet message boards albeit in shorter bursts. And yes, they also like to surf the web.
Thus, you should not only be focused on distributing your messages through social media. Explore different ways to reach out to this group such as chat apps. Remember that this group of consumers get their information from various sources.
Ask help from a Gen Zer in crafting your message
If you’re having difficulty in crafting your brand’s message, then why don’t you tap a member of the Generation Z to help you out? There’s no better way to craft messages for the Generation Z than have someone who’s part of the generation.
Be clear and authentic with your messages
This is a generation that hates marketing buzzwords. Instead of talking like a robot, your brand should speak from the heart. In order to connect with this consumer generation, make sure that your message is clear and authentic.