Geography and business
Geography and ease of doing business Geography and the ease of doing business happened to be the main factor in the success of any type of society. There is what is known as the ease of doing a business index. This is the index used to determine the economic favorability of doing business. It also […]
How Brick and Mortar Retailers Are Adapting to Changes
The Digital Age has come and businesses are adapting to the changes brought by it. Brick-and-mortar retailers are perhaps one of the most hardest hit by the digital transformation as customers are preferring to shop online instead of going to a traditional store.
A brand in e-commerce
How a brand is everything A brand is everything in business. A brand is more than just a logo. It is also how customers and the public feel about a certain corporation. If the public feels bad about your business then you need to rethink about your branding strategy. Branding is simply the image of […]
E-commerce jobs and the future
Will e-commerce Jobs be lost to robots? With the advancement in artificial technology, there is always the question of robots taking away human jobs. Some people have stated that the rapid advancement of artificial intelligence poses a threat to humanity itself. Robots with a much superior intellect have the ability to quickly take over humanity. […]
Why marketing matters in e-commerce
Why marketing matters Marketing matters a lot in e-commerce. This is because marketing forms the backbone of e-commerce sales. There are many techniques used to market e-commerce businesses and products. As an e-commerce business owner, you should try and employ as many marketing techniques as possible. Online marketing techniques are the most profitable as far […]
What is User Experience (UX)?
User Experience, also known as UX, is a way to design websites. When websites are designed with user experience in mind, that means the website should be easy to navigate and use. It’s more of a concept than a concrete design. UX is made up of different parts, such as: usability, human-computer interaction, and more. Here […]
Using social media for customer service
For many companies, going on social media is mainly driven by the need to increase brand awareness and consequently improve sales. But social media is also a good outlet for customer service. Providing customer service support over popular social media channels like Twitter and Facebook can result to stronger, closer relationships with customers.
Writing a business plan for e-commerce
Writing your business plan for e-commerce Writing your business plan for e-commerce should not take forever. Any e-commerce business owner actually needs a business plan to start a successful business. The most important thing about a business plan is that it gives you a guide to follow when it comes to how you would start […]
Screen sellers on e-commerce
How screen sellers on e-commerce marketplaces There is always the dilemma of screening sellers on e-commerce marketplaces. Marketplaces offer new solutions to online buyers and sellers. Most modern commentators have equated marketplaces to modern malls. Now they are electronic but they offer more product range than what a brick and mortar retail mall will offer. […]