Digital platforms
Digital platforms for marketing Now let us take a look at the digital platforms that are available for marketing. Although there are many digital platforms around only a few digital platforms are available for marketing. On the top of the list are google and Facebook. This is due to the popularity of these platforms. Digital […]
How online marketing can boost your offline sales
Online marketing is often misconceived as having an impact only on online business. But this is far from the truth. When properly planned and executed, digital marketing can also boost brick and mortar sales. If your offline product or service needs a shot in the arm, turn to online marketing to give it the much-needed […]
Facebook Marketing Tips for Novice Online Merchants
With more than 2 billion active users, Facebook is the undisputed king of social media. It is not surprising why millions of businesses have used it to reach out to their target markets. If your business looks to do so, here are some of the Facebook marketing tips you should remember: Facebook Marketing Tip 1: […]
An Overview of the Top Music Streaming Platforms
The Internet has changed how we listen to music. Without these music streaming services, listening to music is difficult. But it’s hard to deny that these platforms don’t have issues. It’s the tiny things that frustrate consumers: ads, upgrades, and listening restrictions. Here is an overview of the top music streaming platforms, highlighting the good and the bad. […]
Facebook Messenger Breaks into E-Commerce
Just recently, Facebook unveiled their latest e-commerce update, which has to do with Facebook messenger. A while back we blogged that they were making their way into e-commerce with Buy Buttons. The messenger app, which is for mobile phones as well as the computer, is their second approach. Why is Facebook messenger the platform? Well, over […]
Four ways to personalize e-commerce marketing
Retail customers today have plenty of shopping options, from traditional brick-and-mortar stores to e-commerce websites. With the increasing competition in the retail sector, it has become important for online entrepreneurs to offer personalization. Leading research firm Gartner says that companies that incorporate personalization into their e-commerce marketing can boost their revenues by up to 15%. […]
The Future of B2B E-Commerce is Bright
When we talk about e-commerce, we generally refer to B2C (business to consumer) e-commerce. But B2B (business to business) e-commerce is growing exponentially. B2B e-commerce is the exchange of goods and services between businesses. An example of this is a clothing company selling uniforms to a business. The benefits of B2B e-commerce are sometimes overlooked. Below […]
What is User Interface?
There are a few things you could do to build a successful website, one of these things is using a User Interface design. This is a staple for successful website. User Interface, or UI, takes into account the way people interact with websites. Designing for User Interface is important, because it will improve the interactions between visitors […]
Shopify Unfazed by Adobe and Magento Partnership
Shopify, the Canadian e-commerce giant which counts more than 600,000 merchants as its clients, is not at all threatened by the acquisition of Magento by Adobe.