The health care sector will continue to benefit from the growth of the e-commerce industry. Before the advent of the Internet, patients had no choice but to go to a drug store to procure their medicines and other similar goods. But with e-commerce growth, it is now possible to buy medical supplies online. The following […]
There’s no question that Amazon is the titan in online retail sector the past 20 years but that looks to change in the future. Adobe recently acquired website platform Magento in the hopes of challenging Amazon’s dominance. Other companies such as SAP and Salesforce have also acquired firms in a bid to boost their e-commerce […]
Online merchants know how difficult it is to deal with an unhappy customer. Whether it’s because of a damaged package or an incorrect product shipment, dissatisfied buyers can be hard to satisfy. They can be very demanding as well. So how does a seller deal with an unhappy online customer? Here are some important things […]
In the past decades, selling goods to another country was exclusive to the big companies. With the thriving e-commerce industry, though, small retailers have been able to get a slice of the pie, so to speak. International shipping can be a bit tricky for small businesses but there’s no doubt that when done right, it […]
For the longest time, email has been used as the main channel for engaging customers. And while it has proven to be effective for many businesses, more and more enterprising individuals and firms have focused on Facebook Messenger. There are certain advantages of Facebook Messenger marketing over email and other traditional communication channels. Advantages of […]
For many years, TV was considered the top medium where people got their fix of news and entertainment. It was also the primary advertising vehicle, with companies spending millions of dollars in TV ad placements. But with the rise of social media, TV’s popularity is dwindling. TV stars are out and YouTube influencers are in. […]
Instagram may not be the biggest social media network but for many online entrepreneurs, it is one of the best when it comes to connecting with new audiences. Instagram influencer marketing has become an integral part of the online marketing strategy of many small online merchants. However, one question is often posed by online merchants […]
Ottawa-based e-commerce platform Shopify has had its share of setbacks. Just last month, its shares slumped by 5 percent after news broke that its rival Magento had been acquired by Adobe. But the Canadian firm remains focused in helping many small entrepreneurs set up their own online stores. Shopify vice president for user experience Lynsey […]
Content management system Wordpress has recently eliminated 10 insecure plugins that were developed for its widely-used e-commerce plugin WooCommerce. ThreatPress, a WordPress security firm, reported that the plugins had already been uploaded to close than 20,000 WordPress installations before their deletion last May 23. ThreatPress acknowledged that WordPress security has reacted quickly on the unreliable […]
WooCommerce is one of the more popular e-commerce platforms for small businesses. This WordPress plug-in has many advantages over other online platforms particularly in terms of ease of use, security, versatility, and price. These WooCommerce benefits partly explain why more than 30% of e-commerce websites around the world use this platform. WooCommerce benefits # 1: […]