Here are a few tips on how to improve your site’s SEO ranking. After creating a website, the next step is to get visitors. A great way to get visitors is to have your website rank high in search engines. To do this, you need SEO, which stands for search engine optimization. This means that you need to create a website that Google and other search engines can easily find.
1. Choose strategic keywords
Keywords are important for SEO ranking. Keywords are a way to let search engines know what your page is going to be about. Therefore, when choosing a keyword you want to be as specific as possible. This will allow you to move up in search results. Also, don’t be afraid to recycle and repeat keywords or phrases. This can create a web of pages, giving your site more credibility.
2. Include outbound links
You should be sure to include links to other websites on your website for higher SEO ranking. For example, if you’re blogging about a restaurant you enjoy, include a link to the restaurant’s website. This connects your site to theirs, telling Google that your site can be trusted. Outbound links also increase the relevancy of your website as well — it tells readers that you know what you’re talking about.
3. Use headers and different sized fonts
Same font size throughout your website? Boring. Not to mention hard to read and focus on. Including headers will draw readers’ eyes to what is important; it will also keep them interested. Since most Internet users scan rather than read, if you bold the important points you can be sure that they will be noticed. On top of that, using your keyword in a heading will definitely increase your SEO ranking.
4. Make sure you have good readability
Jumping off the previous step, easy readability is important for visitors. This means that you don’t want long, rambling paragraphs on your site. Try and break up long text with bullet points. You also don’t want to use language that is hard to understand. This will improve SEO ranking, as Google takes note of your readability as well.
With these tips in mind, you’re guaranteed to increase your SEO ranking. And the higher you rank in search engines, the more people will visit your website.