We all know email marketing is still a powerful strategy…
…No matter how many clickbait headlines we read telling us the exact opposite.
But email is changing, it’s always changing. So how can you optimize your marketing through email?
Let’s start with the basics!
What is email marketing?
It’s basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.
What are some scenarios where you can apply email marketing?
Abandoned Cart Emails
Promotional Offer Emails
Customer Loyalty and Re-Engagement Emails
Up-Sell and Cross-Sell Emails
Abandoned Cart Email:
Abandoned cart emails are used on both new and returning customers who have logged in to your site but they also added an item to their chart. So they lived the store just before the crucial moment: the purchase.
These abandoned carts emails can easily recover the 10-15% of customers.
This will reflect in a much more pleasurable scenario in terms of sales. In fact, this extremely simple operation can change your revenue drastically by boosting your sales up to 25-30%.
Note: Be conversational in your email. Use psychological triggers to encourage conversion. Scarcity and social proof are often used at this stage.
Not bad at all right?
Promotional Offer Email:
Promotional offer emails are the classic ones. We all know them and they sometimes are pretty annoying.
So be sure to not spam your clients and customers.
They are also boring and unclear. Your job is to choose stunning and lovely templates that differ from your competition.
Be also sure to get straight to the point and offer unresistible offers and discounts!
Customer Loyalty and Re-Engagement Emails:
We all agree on that. Loyalty should be rewarded.
So why don’t reward your most engaged customers? Send them exclusive discounts and turn your loyal customers into lifetime customers!
Up-Sell and Cross-Sell Emails:
Up-sell and cross-sell emails are sent to customers who purchased an item. The goal is to sell them additional products and increase your store’s AOV. According to the BlueCore study, these types of emails typically have a .55% conversion rate, with a 6.84% click-to-conversion rate.
Send a follow-up message after a customer purchases any product from your store. These emails usually include similar products or products often bought with the item the customer purchased.