Competition among business to consumer (B2C) companies continue to intensify with each passing day. If you own an online B2C firm, it is imperative that you are always updated with the latest B2C marketing trends.
Make no mistake about it; email marketing remains an integral part of the digital marketing plans of many companies. When done properly, it can be one of the best ways to reach out to target customers and increase public awareness of a company’s products and services.
Digital marketing, which encompasses marketing efforts that tap electronic devices such as mobile phones as well as digital channels like social media, has become an integral part of many businesses these days.
The General Data Protection Regulation (GDPR), which took effect this May, has changed the way online merchants conduct business. This has standardized different data privacy legislations across the European Union (EU) aimed at protecting users in all member states.
Most WordPress users know that upgrades are part of life. It’s something that they have gotten used to. But for those who use the WooCommerce plugin, upgrading is not always a desired option. One reason behind this is that upgrading can be burdensome as there is a need to export data from the old store into the enhanced one.
Instagram has evolved from a mere photo sharing app on mobile devices. It is now one of the biggest social media sites. More importantly for businesses, Instagram has become an online shopping platform that allows them to reach out to a greater market.
Pinterest may not be the biggest social media network but make no mistake about it—there’s an active Pinterest community out there. As of May 2018, it has more than 200 million active users. This is a market waiting to be tapped.
For a startup online entrepreneur, getting that first sale is a significant milestone that deserves a celebration. This underscores how difficult it can be for an online retailer to seal a deal. It can take time, lots of hard work, and at times luck to get that first real customer.
YouTube has come a long way from its humble beginnings in the early 2000s. Today, it is the second largest search engine next only to Google. It generates nearly 100 billion page views monthly and more than 400 hours of video are uploaded every passing minute.
Facebook video marketing is the way to go for all brands, whether it is a Fortune 500 company or a small start-up firm. Advertising has always been about visuals– the more powerful an image or clip is, the better chances of getting the message across. With Facebook videos, brands can better communicate their message to their target audience.