YouTube has come a long way from its humble beginnings in the early 2000s. Today, it is the second largest search engine next only to Google. It generates nearly 100 billion page views monthly and more than 400 hours of video are uploaded every passing minute.
These jaw-dropping stats show how much of a marketing and advertising force YouTube is. However, the number of clips uploaded on YouTube also means brands have to be creative in making their videos rank highly on the popular video platform. Higher rankings mean videos will get more views and brands more subscribers, resulting to higher chances of improving their sales.
One way to improve video rankings on YouTube is through search engine optimization. Below are some YouTube SEO tips that every online store owner or online marketer should know:
YouTube SEO tip 1: Identify keywords
The first step in creating a YouTube SEO strategy is to identify words or concepts that a brand’s prospective customer is looking for in YouTube.
This can be done by brainstorming for words related to the brand’s business. Another way is to analyze popular videos in the marketplace where the brand is in and paying attention to the words used in the title and description of the videos.
YouTube SEO tip 2: Using the keywords
Once the keywords have been identified, it is time to use them in the video description. One way to do so is to put the keyword in the beginning of the video’s title. Keywords can also be used in the video description. A good rule of thumb to follow is to use 2-3 keywords and not repeating them too much.
YouTube SEO tip 3: Tap external embedding
Wisely embedding videos hosted on YouTube on social media channels, blogs, websites, and newsletters can also help in improving its ranking. Eventually, the video will generate more hits or views to the point that YouTube will start suggesting it.