April 2019

The future of retail and e-commerce

The future of retail

The future of retail seems to be uncertain with the rapid popularity of e-commerce. E-commerce businesses have ensured that retail becomes less attractive to investors. Investors around the world are now turning their money to e-commerce companies. In order to observe this, you should look at companies such as Amazon. Walmart has a market cap of 200 billion regardless of the fact that it has recorded a revenue north of 500 billion. In contrast, Amazon has a revenue of less than 200 billion however it has recorded a market capitalization of more than 1 trillion dollars. This shows investors’ belief in Amazon against Walmart. With e-commerce people still do most of their shopping in brick and mortar retails. 93% of all retails are still done through brick and mortar retails.

Lemonade stand

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Lessons you can take from a lemonade stand

Lemonade stands were popular in America in the 90s. This was due in part to their marketing strategy. First of all, they taught American children the basics of capitalism. Most parents believed that if their children could have a great grasp of business concepts that they might need to succeed they will be set for life. Many children back in the day made a few bucks selling lemonade. This enforced a culture of self-reliance from a very young age. There are certain business concepts that an e-commerce business owner can take from a lemonade stand. The first being the fact that you need a good location. Although people say that location doesn’t matter in e-commerce it actually does matter. If you are located in an area without the proper amenities such as proper roads and delivery system you are less likely going to make a profit. Profit relies on you having the access to certain facilities that will help you run your business.

E-commerce practices

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Best e-commerce practices

E-commerce is a very competitive market nowadays. There are now dozens of businesses around the world who are in the e-commerce business sector. However, in order to compete as an e-commerce entrepreneur, you need to apply some of the best e-commerce practices to your business. Some of the greatest e-commerce practices involve selling your products at a cheaper price. Due to the fact that you are competing with other sellers selling the same products, there is a constant need to sell your products at an affordable price. This is true especially if you are selling in an e-commerce marketplace. E-commerce marketplaces tend to be flooded with the same type of goods. Therefore selling your products at a much cheaper price is an important part of e-commerce. Another great e-commerce practice is to be always frank with your customers. There is nothing that customers hate more than false advertising. Your goods should work and look as they are described by you in your e-commerce website.

Doing business in a small town

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E-commerce in a small town

E-commerce in a small town is actually very common. This is due in part to the remoteness of small towns. Small towns also tend to import a lot of products. With the well developed postal services in the United States, it is easy to order products online and receive those same products in a short space of time. Since products are a bit expensive in a small town that in large cities there is a constant need to rely on e-commerce products that mainly come from large cities. The whole idea of this is to ensure that businesses that are located in a small town have a steady supply of stock.

Apps for marketing

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Apps for marketing

Apps for marketing are mobile applications that are specifically designed and created for marketing purposes. Some of the most common apps for marketing are those that are used by a large number of people. There are apps that are used by millions of people every day. If these apps have no revenue stream they make app advertising a marketing stream. Apps are used in various ways for marketing purposes. Most free apps actually have a revenue line that is directly linked to marketing. Some online marketing apps are actually for free and others are not. E-commerce products are actually advertised in gaming apps most of the time. However, there are other helpful marketing apps that offer certain services. For instance, there are the Raven tools mobile app. Which is a comprehensive toolkit? The app can be used as an alternative to google analytics. Their services are much cheaper and comparable to google analytics.

Mobile commerce

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Mobile commerce vs e-commerce

There has always been the need to compare mobile commerce and e-commerce. From the surface, these two types of businesses seem similar however if you try and dig deeper you will notice that there are a lot of differences between m-commerce and e-commerce. E-commerce is simply electronic commerce. This is when someone purchases products or services over the internet. For it to be electronic commerce the entire payment has to be conducted online. Some of the most common e-commerce companies include eBay and Amazon. However, most retail businesses have e-commerce shops of their own.

Mobile fast food business

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Starting your own mobile fast food business

Starting your own mobile fast-food business can be a challenge. However, if you concentrate on using the available technological advancement on your mobile phone you might achieve the required success. Food truck has become very successful and popular among the middle working class. This is why you need to incorporate mobile technology when running your food truck. Food trucks are mostly mobile this means that using mobile technology will give your customers a glimpse of the location of your food trucks. The most important part is to ensure that they know what you are serving. Since people nowadays spend a large amount of their time on mobile devices it could be helpful to market your products on mobile devices. The business sector around the world has changed and it is opening new opportunities for people who are willing to adopt the technology necessary for success.

Statistics in e-commerce

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Statistics in e-commerce

Statistics plays a huge role in the e-commerce sector. Form the development of new technology for marketing. For small e-commerce businesses analyzing your statistics will be an important part of your e-commerce business success. E-commerce businesses which keep good records of their business sales engagements and repeat customers tend to perform better. This is due to the fact that they have an in-depth knowledge of how their businesses function. For an e-commerce business to be successful you will need to first perform market research. Market research is performed by using statistical data that has been collected by other more successful businesses in e-commerce. The first thing you need to do when performing statistical research is to perform a survey. There are now several businesses on the internet that perform statistical research on your behalf.

Hiring e-commerce employees

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Hiring e-commerce employees

There comes a time in every e-commerce business when you need to hire employees. This problem is not available when you are running your e-commerce business from your basement at home, but when your e-commerce sales begin to grow and you start receiving more orders, it becomes a challenge running your e-commerce business from your basement alone. You will first need to find a larger premise such as a warehouse or a retail store. Then you will need to hire a new employee. This is the part where it becomes a bit challenging. Hiring new employees in e-commerce can happen two ways. First, you might begin by hiring a remote employee who is more affordable and tends to complete soft tasks such as web development and online marketing. You will need to find some of the most qualified employees in the industry in order to remain at the top of your competitor.

A brand in e-commerce

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How a brand is everything

A brand is everything in business. A brand is more than just a logo. It is also how customers and the public feel about a certain corporation. If the public feels bad about your business then you need to rethink about your branding strategy. Branding is simply the image of the company. There are certain companies who gain a bad reputation the brand is soon blacklisted by the public to the extent that the business needs to change its brand. There are many aspects of bran. Some of the most common aspects are logos, colors, and events. Brands are recognizable. There are some brands that are very common. Everyone in the world could recognize a Coca-Cola logo. Some big brands represent credibility. The more a brand is recognizable the better the company is positioned to make sales. Some brands have become icons of success, some brand has become symbols of technological advancement. Brands have become an important part of the modern business environment. As soon as a brand is destroyed the company may even be forced to close. This could allow competitors to take over. Therefore companies spend a lot of money in protecting the brand and image of the company. As an e-commerce entrepreneur, you should also thrive to do the same if you intend on being successful in the e-commerce sector.