Three ways of personalizing customer emails
Email marketing is a vital part of any online marketing campaign. But more than sending emails to as many customers as possible, you should put more weight on personalizing customer emails. Sending personalized emails are more likely to be read. And perhaps more importantly, it can provide the interpersonal connection that can lead to greater […]
How to Make Copy Work for Your Online Business
Many online merchants overlook the importance of copy in their e-commerce stores. They think that conversion is hinged mainly on optimization, design tricks and other gimmicks. But copy is very important as it tells the story of the business and defines the goods or services offered by the online firm. Here are three tips to […]
Online advertising
What is online advertising? Online advertising has a lot of terms. Some common terms used to describe online advertising are online marketing, web advertising, and internet advertising. Online advertising is digital advertising which uses the internet to deliver advertising messages to prospective customers. There are many different forms of online advertising. The only similarity they […]
What is Python?
Python has recently overtaken JavaScript as the most popular language by coders. This shift is because it is easy to learn if you a beginner, and it is useful for professional coders. The reason for this is because the language is very similar to English. The Philosophy of Python When the developers of the language were […]
The Importance of Meta Descriptions
Imagine this: you’ve made progress in your online marketing efforts. You have optimized your website for the search engines. You’ve written product descriptions and provided images. But you’re still not getting the results you want. Perhaps you’re not giving meta descriptions enough attention. What are meta descriptions? A meta description summarizes the content of a […]
Networks in e-commerce
Networks Networks are everything when it comes to e-commerce businesses. Any business requires the business owner to network with people who you can gain knowledge and share ideas with. Network in the instance of this post is simply knowing people in your industry who can actually help you grow your business by pointing you in […]
Job security in the rapidly changing world
Job security Job security is a problem for most millennials. Some millennials state that there is no more job security in today’s job market. You can no longer work for a company for 40 years. This is due to the quickly changing technology environment. Companies that don’t innovate are going to go out of business. […]
What is Hypertext? Part 2
What is hypertext? As a follow up to our first blog about it, we thought we’d expand a bit more. In our New York office, we see a lot of clients struggle with the basic idea of hypertext. Since it is so important for the Internet, here is a deeper explanation of what it is, and why […]
Tips on How to Connect with Generation Z consumers
Is your marketing campaign getting the attention of the Generation Z consumers? Perhaps it is time to re-evaluate your marketing strategy. After all, this is a different generation altogether, a consumer group that never knew what it was like not to have a smartphone or tablet. Generation Z consumers are those who were born from […]