Adobe signs deal to acquire Magento
Adobe, the multinational US firm best known for its editing software, is set to acquire open source e-commerce platform Magento for $1.68 billion. The move is expected to give the San Jose, California-based firm the platform that it needs to compete in the intense e-commerce market. Adobe vs. Salesforce Many observers believe that Adobe’s move […]
Optimizing Your WordPress Site for Lead Generation
4 Ways to Optimize Your WordPress Site for Lead Generation Like it or not, Lead Generation is one of the necessities of running a business, and also one of its biggest headaches. But your WordPress site can actually make it a lot easier for you to search leads. Here are a few ways to optimize […]
Monopolies in e-commerce
Monopolies The issue of monopolies has always been a huge consideration around the world. Monopolies have a bad reputation in the United States. In macroeconomics they have proven to stall innovation and economic development. Economic development depends a lot in innovation. However monopolies block this type of innovation through blocking smaller competitors in illegal […]
Digital platforms
Digital platforms for marketing Now let us take a look at the digital platforms that are available for marketing. Although there are many digital platforms around only a few digital platforms are available for marketing. On the top of the list are google and Facebook. This is due to the popularity of these platforms. Digital […]
The Practicality of Facebook Messenger Marketing
For the longest time, email has been used as the main channel for engaging customers. And while it has proven to be effective for many businesses, more and more enterprising individuals and firms have focused on Facebook Messenger. There are certain advantages of Facebook Messenger marketing over email and other traditional communication channels. Advantages of […]
Problems and solutions in e-commerce
Common problems and solutions in e-commerce There are common problems that you will come across as an e-commerce retailer and e-commerce customer. You will need to learn how to deal with such problems in e-commerce. There is no e-commerce problem that doesn’t have a solution. This is why you need to focus on solving your […]
How to Drive Up Your Conversion Rates
As a web developer, seeing your site not produce in the way you anticipated is disappointing. There could be many issues that drive away traffic from your website and the user experience (UX) design may be the culprit. By following these design tips, you could rework your site to drive up your site’s conversion […]
Amazon’s Success in E-Commerce
Amazon is a giant e-commerce company. There isn’t an e-commerce company that exists that can touch Amazon’s earnings. Even when this company does not do so well, they still do well. In the first quarter of 2016, Amazon did better than it ever has in e-commerce. The company has had huge growth all over the world. […]
Where to Learn Digital Marketing Online?
Online marketing is changing almost every single day. It has become an imperative for anyone involved in online marketing to stay abreast of the latest trends and innovations in digital marketing online. The good news is that there are plenty of online platforms that offer digital marketing courses. These sites provide […]