What is SEO and How does it Work?
What is SEO? How does it work? SEO stands for search engine optimization. SEO is a tool for getting visitors to your website from search engines. They use algorithms that search engines like Google use in order to rank websites. If you are a business, you want your website to be at the top of the […]
Macy’s e-commerce plans put to test
Macy’s Inc. is slowly losing traction. In 2017, the company struggled to keep its market value while continuing to develop concrete Macy’s e-commerce plans. Observers believe that the firm should do more to turn things around. In 2017, then chief executive officer Jeff Gennette assured that the firm was locked for a double digit growth […]
Tried and tested ways to drive traffic to your site
Is your website not getting enough traffic? Do you need to improve the number of visitors to your site so that you will have better chances of increasing your sales? Then read on and find out about the tried and tested ways to drive traffic to your website. Drive traffic strategy 1: Email marketing Stay […]
How Artificial Intelligence is Benefiting Marketing
Decades ago, the use of artificial intelligence or AI was something only seen in sci-fi movies. But technology has caught up with AI as it is now incorporated in digital products. Today, AI is proving to be an integral part of our daily lives especially those of consumers as it affects their buying behavior and […]
Three Questions to Ask in Formulating Competitive Analysis
Competitive analysis is something that’s often the farthest in the minds of small merchants. In fact, many of them don’t even have an idea what it is. In a nutshell, it’s having knowledge of the firm’s business strategy and how it matches up to the competition. For small businesses, creating a competitive analysis need not […]
Retail e-commerce trends in 2018
The global e-commerce market continues to grow. It is estimated that sales reached around $2.3 trillion in 2017 with experts predicting that the amount will reach $4.5 trillion three years from now. With the tremendous growth potential, it is only reasonable that online brands be updated on retail e-commerce trends so they can be a […]
Different ways to start an online business without leaving your day job
The Internet has not only made it easier for us to gain knowledge but also for many people to earn. Online entrepreneurs are mushrooming thanks to the thriving e-commerce industry. But what if you want to start an online business without quitting your day job? Yes, you can still earn on the side by starting […]
What’s New In WordPress 4.5
WordPress 4.5 has been released, which should have everyone excited. If you’re not already on WordPress here are some good reasons why you should be. Named “Coleman” after saxophone legend Coleman Hawkins, this new version of WordPress was designed to have the same smooth, fast pace as the jazz great. Here are some – but not all […]
Success tip and tricks from online female entrepreneurs
More and more females are getting into entrepreneurship. In fact, 4 out of 10 new entrepreneurs in the United States are women. Many of these new merchants are millennials who are making their mark on the e-commerce field. But what lessons can these successful online female entrepreneurs share with people who also aspire to make […]