What is Magento? If you don’t sell products online, you probably don’t know. Magento is an open source e-commerce platform. It provides online stores with a flexible shopping cart system. If you didn’t get that, Magento is an easy-to-use platform for companies who sell goods online. “E-commerce” is a technical term for online shopping. Any purchase made on the Internet falls under e-commerce. Therefore, Magento is used by companies who sell products on the Internet, who want a simple but powerful website.
What is Magento’s History?
Magento was released in 2007, and they issued a 2.0 version in November 2015. In the past few years Magento’s popularity has grown as an e-commerce platform. According to thepixel, the program is already used by 200,000 retailers. In addition to that, 1 in 4 online businesses choose Magento over its competitors. Why? Because it offers these businesses powerful tools to control their e-commerce sites. This includes utility as well as appearance for their special business needs.
What is Magento’s Feature Set?
One great feature of Magento’s operations is its open architecture. This means anyone can create add-ons and extensions for the program. Add-ons and extensions help companies manage their businesses. Some features include:
- help for accounting
- customer relationships
- business activities such as cost planning
- payment processing
The open-source aspect of Magento keeps businesses organized, while also keeping websites original. But user-friendly extensions aren’t the only benefits of Magento. It also comes with search engine optimization (SEO) software that creates search-friendly URLs. With this, Google and other search engines can find websites easier. Also with its custom-made keywords and descriptions it makes it easy for customers to find the products they are looking for. There are also hundreds of extensions created outside of Magento that can still be used by companies with the platform, including a mobile app. With all of this, it seems like Magento’s popularity will continue to grow in the e-commerce world.