Email marketing: An effective means to communicate with customers


Email marketing is one of the best ways to reach out and communicate with your consumers. It not only keeps your business on the consciousness of your customers; it can also enhance their loyalty to your brand and subsequently help boost your sales.

Advantages of email marketing

Email marketing has many advantages that make it such an important part of a firm’s digital marketing strategy. These include:

  1. Fast. Brands can communicate with their customers and potential clients quickly by sending email. This makes email marketing an ideal platform or technique for delivering time-sensitive promos. For instance, a hotel can boost its occupancy on short notice through sending special offers to local customers. The special offer may be valid for a limited period (48 or 72 hours) which can further entice potential customers to try it out.
  2. Free. With email marketing, companies don’t have to incur costs related to printing.
  3. Far reaching. Email marketing allows firms to reach out to their clients wherever they may be in the world.
  4. Builds loyalty. Sending of emails particularly those that have special offers and newsletter can strengthen relationship with your customers, leading to increased loyalty and repeat sales in the process.

Ways to Improve email marketing

Do you need to boost your email marketing efforts? Here are some ways to do so:

  1. Include deadlines. As mentioned earlier, giving customers a time-sensitive offer can encourage them to take immediate action.  As much as possible, include deadlines in your emails. This can make your communications more engaging to your target consumers.
  2. Focus on the presentation. The format of the email can also affect the success of an email marketing campaign.  Many people, for example, prefer receiving text-only messages. The subject line should also be captivating and compelling or else, your recipients would likely delete or mark your email as spam.