Drive traffic like never before
Before you become a seasoned marketer with big sales, there are a number of things that you can do to drive traffic to take advantage of a grand opening.
With this post, you will learn several ways to drive traffic to your store and finally be profitable and achieve your business goals.
1) Start a Facebook group that drives traffic to your site
Start a niche-specific group where members can ask questions and get support (and don’t forget to point them back to your site’s content where relevant).
2) Long-tail keywords
The days of focusing on a single keyword for each page are long gone. Make sure your posts include all the relevant terms and phrases related to your topic.
What are Long Tail Keywords?
If you were to search for a definition of LSI, or latent semantic indexing, keywords you would find answers all over the map. Most people will tell you that LSI keywords are simply synonyms for your keywords. The belief is that by finding similar terms for your primary keywords you can make your content look a bit more natural while adding possible search terms into the mix.
3) Make Sure Your Site is Fast and Responsive
Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.
The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.
4) Advertise Online
Online advertising is perhaps the most basic way to get more people to visit your site. Social media, paid search, and display advertising are all excellent channels for PPC advertising to boost website traffic.
What is PPC?
PPC is an online advertising model in which advertisers can display ads for their products and/or services when users – people searching for things online – enter relevant queries into search engines. Advertisers are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”
5) Leverage Social Media
We previously mentioned Facebook groups as a way to drive traffic to your site. But you can also use social media’s basic functions in order to get more traffic to your site. How? Post regularly on Facebook, Instagram, Pinterest, Twitter and so on. With consistency, you can achieve a decent follow that can be converted into traffic to your store.