Magento Commerce and dotmailer have joined hands by integrating the former’s marketing automation platform to enable companies use data and come up with custom email campaigns. In a recent statement, the online marketing giants said the integration of their platforms would help users create multi-channel campaigns that can minimize abandonment of shopping carts and in the process, improve customer loyalty.
Strong return on investment for businesses is often attributed to personalized marketing, which is also essential for optimal cross-channel online marketing. In a study, DMA Insights says that 95% of marketers believe that email is a vital communication and demand channel. It is also highly valued in many companies.
Magento Commerce and dotmailer integration
With the dotmailer and Magento integration, brands will have an easier time designing and executing custom campaigns from the Magento Commerce dashboard. Some brands like Converse Australia, POLYWOOD and 7 for All Mankind have been getting positive results as a result of the said development.
POLYWOOD senior marketing techonologist Jason Detamore said the Magento Commerce and dotmailer integration gave their business the push to scale up quickly. He said the access to tools and data enabled POLYWOOD to deliver personalized experiences and more importantly, a roadmap for the future growth of the firm.
Magento Commerce senior vice president for product and technology Jason Woosely says that the partnership of the two firms will mean more merchants will benefit from the access to data and marketing tools that they need to create targeted and personalized online campaigns.
Some of the capabilities available to merchant-users are automated campaigns through various channels such as CRM, push notifications, and SMS as well as segmentation and personalization in real time through Magento’s store data. Users will also have access to drag-and-drop tools for quick and easy creation of marketing campaigns.
Magento Commerce and dotmailer automation trial
According to both firms, customers may access their free trial of the dotmailer marketing automation from Magento admin. The trial period lasts for 14 days.