E-commerce merchandising is the practice of displaying products online with the objective of increasing the sales of a firm. Many of the biggest companies in the world such as Amazon and Apple have relied on online merchandising to improve their sales. Small and medium-sized firms can learn a thing or two from these giants to boost their sales as well.
The following are some of the most important online merchandising lessons to keep in mind:
E-commerce merchandising lesson #1: Display offers on the home page
Displaying a single offer on the home page is one of the most common practices for big retailers. Apple, for instance, regularly displays its products on its website home page and promotes these as recommended or possible gift ideas.
E-commerce merchandising lesson #2: Offer personalized products
Individual product categories are then placed on the lower part of the home page. In most websites, products were displayed depending on the shopping and viewing history of the customer. It’s customization in full display.
For instance, Amazon displays products that are related to the recent shopping activity of a guest. An online visitor who browsed basketball shoes, for instance, may see offers of basketball jerseys or gear because of his browsing history.
E-commerce merchandising lesson #3: Display a free shipping banner
In online merchandising, it is important to show not only the product but also an offer. Aside from showcasing a product, why not display a free shipping banner on the homepage? For example, a website that sells a MacBook Pro would often show a free shipping banner to entice potential customers to buy.
E-commerce merchandising lesson #4: Show products from multiple angles
One of the few advantages of the traditional brick-and-mortar shop is that it can let a shopper hold the item. To compensate for this ‘disadvantage,’ online stores provide multiple images of the products on sale.