One of the easiest and simplest ways to strengthen your relationship with your customers is to express your gratitude for their support. However, not all firms and entrepreneurs realize how simple and effective thanking customers can be.
E-commerce businesses should find every opportunity to stand out from the field especially with the increasing competition in the online business. And most of the time, it’s not practical to compete in terms of pricing. Therefore, thanking customers should be explored by online entrepreneurs wanting to beat their competitors.
Studies have shown that thanking customers is an effective way to strengthen existing relationships and build new ones. One survey showed that 68% of online businesses have lost a consumer because perceptions of indifference.
How do you thank your customers? Here are some pointers to keep in mind:
Know who you are thanking
It may be impractical to thank every customer especially as your business grows. You definitely cannot send a gift item with every order as this can affect your budget. But segmenting customers into groups can help you identify the individuals you’d like to reach out and thank. For instance, include a handwritten note for every branded gift that you send out to. It’s one way to strengthen your relationships with your customers.
Set a budget
The budget that you’d allocate for your customer appreciation program should be commensurate with the number of customers you’d like to reach out to. But make no mistake about it— you don’t need to spend a lot to thank your customers. As mentioned earlier, even a simple handwritten note should be enough to express your gratitude.
Formulate a process in thanking customers
Whether you are occasionally sending out notes or token items for your customers, build or structure a process so that it would be easier for you to carry out the initiative.
The bottom line is that expressing your gratitude to your customers can go a long way towards building your relationships with them and in turn, boosting your online business.