How to Protect Your Brand Online
Building a brand’s reputation online is no easy task. Not only would it entail a lot of money and effort, it also take a lot of time to do so. But think about it—one bad review online can put all the hard work to waste. When brand reputation is lost, everything else follows—customers going away, team morale going down and revenue shrinking.
If you care about your brand online, you should take steps to protect its reputation on the Internet. Here are some tips to keep in mind to safeguard the image of your business on the Internet:
Trademark brand name
Here’s something that small businesses often overlook—trademarking their brands. Trademarking a brand protects it against counterfeiters and helps safeguard the company’s reputation. It is thus necessary to trademark your brand’s name including its products, tagline, and logo so these will remain unique to the business.
Search for negative reviews on your brand in real time
Many business owners and their digital marketers are afraid to learn about negative reviews of their products on the Internet. But it is a must to monitor mentions on social media. It’s perhaps the best and most effective way to prevent a negative review from going viral. You can do this by setting up alerts for your brand and using keywords such as outage, scam, fake, and hacked.