The rise of digital marketing has leveled the playing field for many businesses. Even firms with limited advertising budget can now compete with the bigger players through digital marketing. However, this doesn’t mean that firms should forget the following rules of targeting ads:
Targeting ads rule #1: Minimize pop up commercials
Pop up ads are considered by many Internet users as the most annoying segment of online ads. One survey showed that 81 percent of online users immediately close web pages whenever there is a pop-up ad. This underscores the need for brands and their marketers to minimize pop-up commercials.
One way to reduce the annoyance quotient of pop up ads is by making it easier for users to close them out. A simple sign like ‘no thanks’ should be visible to the user whenever a pop-up advertisement shows up.
Targeting ads rule #2: Never mislead customers
One of the biggest mistakes that advertisers and brands should avoid is tricking customers into viewing an ad. Customers often complain that most of the ads that were clicked through them were inadvertently clicked.
Placing ads in a webpage content is considered a common practice these days. But most customers don’t really appreciate having an ad displayed over a text which they are interested in reading.
It is thus up to the online marketer to find a way to differentiate web content from advertisement content. The marketer should be motivated by the goal of converting the online viewer into a customer.