For many budding online entrepreneurs, launching a business can be very intimidating if not downright scary. Most of them have limited time, resources, and knowledge in undertaking it. Are you one of those people? Don’t worry as you will learn more about the things you need to focus on when launching an online store.
Finding customers is one of the first and more pressing concerns for any entrepreneur. This is particularly true for those who have chosen to set up a business in a highly-competitive marketplace or field such as clothes, food, and technology. Customers in these areas have so many options that it would be a challenge for a retailer to stand out from the competition.
Email marketing is not dead, not by any means. Numerous studies have shown that it remains a very useful tool in attracting and retaining customers. Email is still widely used by people around the world. It is estimated that more than 70 trillion emails are being sent globally every year.
Managing the customer service side of an online business can be very tricky for many retailers. This is especially true when handling an irate buyer who likely doesn’t want to receive a scripted reply to a query or complaint.
Has the Instagram account of your business not receiving as many likes or comments as it used to before? This is an important concern not just for individuals but more so for online businesses. The adjustment of the algorithm has affected the engagement rates of many online retailers.
Online marketers are always on the lookout for the most effective means of reaching out to their target audiences in hopes of boosting their sales. And one of the emerging trends in email marketing is the use of quizzes.
One of the challenges online retailers constantly have to deal with is shopping cart abandonment. Shoppers these days can be fickle-minded, which is not surprising given the number of options they have. Online retailers thus have to think of ways to encourage their online visitors to continue with a purchase and not to abandon their shopping carts.
The rise of digital marketing has leveled the playing field for many businesses. Even firms with limited advertising budget can now compete with the bigger players through digital marketing. However, this doesn’t mean that firms should forget the following rules of targeting ads:
Websites in the old days were set up to inform customers about a business, and hopefully impress them enough to buy a product or avail of a service. Yet with the competition among businesses online heating up, direct-response websites evolved precisely to demand online guests to take action. Direct marketing websites are designed to initiate leads and increase conversion rates.
Influencer marketing has become an effective and valuable avenue in marketing a brand. Companies no longer have to spend thousands of dollars in advertising their products and services. With influencer marketing, brands can increase their public profile, reach out to new audiences and improve their sales conversion.