Perishable goods
Perishable goods and e-commerce
Perishable goods are now sold every day on e-commerce. With the advent of urban farming in large cities, there is a tendency to market and sell these products online. With perishable goods, there is a constant need to sell the goods in a short space of time. This is due to the fact that the goods are most likely going to go bad in a short period of time. Therefore instant delivery of goods to retailers or consumers is important. E-commerce offers a solution that is unheard of in today’s economy. People can now sell their products online with the help of e-commerce tools. They can use mobile technology such as geolocation in order to know the exact location of the end users. This whole process is done in order to stop the food from going bad before reaching the end user. However, nowadays there is the phenomenon of refrigerated trucks which deliver these goods to the customer in a refrigerated condition. This offers a new solution for online perishable goods market.