5 Chrome Extensions for Web Developers
Creating websites seems to get more and more complicated as the Internet evolves. While once upon a time the Internet could only be viewed on a computer screen, on one browser, that time is no more. With tablets, phones, laptops and Firefox, Chrome, Safari, etc. you need to account for web development on all these different […]
Three uses of big data in marketing
Big data is a buzzword these days. Referring to large data sets which are analyzed to draw out patterns, associations, and trends to human behavior, it is now used in various sectors from managing traffic in urban area to improving healthcare. For marketers, big data has also made their campaigns more personalized.
What do firms get from digital marketing?
It seems not too long ago when companies would allocate a huge chunk of their advertising budget on TV campaigns in a bid to improve their brand awareness. With digital marketing, businesses no longer have to do that. They can reach out to their target customers through various digital marketing tools like blogging, social media, […]
The Future of Virtual Reality in Web Design
2016 saw an explosion of 360° content produced by companies such as PlayStation, Samsung, HTC and Google. Whether you are playing your favorite video game or watching a film, virtual reality (VR) has proven to be an exciting way to immerse yourself into any world. VR has snuck into so many different spaces, it is […]
Taking a loan
Taking a loan for your business Taking a loan for your business is the next great step in any kind of business. Loans are the primary method of financing for many small businesses. Some people after getting their first home will use it as collateral to finance their first business. However this is not encouraged […]
Is Alibaba not playing fairly with US firms?
Alibaba is one of the biggest e-commerce firms in the world. It is two times more profitable than Amazon, serving more people than those who live in North America. It is believed to generate nearly $550 billion in annual sales, which is more than the online sales in the US. With its size, it is […]
JetBlack Aims to Personalize Shopping
Membership-based service Jetblack is out to change the way people shop. Instead of shoppers going online and clicking on a product that they want to purchase, all they need is to subscribe to the service and text whatever they need. It’s like having a personal assistant that can help an individual get something in the […]
Digital marketing future: How will it look like?
Digital marketing continues to evolve. How does the digital marketing future look like? This article explores some of the emerging trends that can guide your respective businesses in preparing for the next digital marketing disruption. Integrated global marketing is part of digital marketing future In the past, online marketing was focused only on increasing a […]
Four Digital Marketing Metrics Your Business Should be Measuring
Many business owners regard digital marketing as a superfluous expense. Return on investment on this type of marketing can be unpredictable, which can be a source of frustration for many entrepreneurs. But one way to overcome the hurdle of unpredictability is to look at different digital marketing metrics.