Digital marketing is growing every single passing day. In the United States alone, it is predicted that companies will spend around $120 billion in this field by the year 2021. It will become one of the most important, if not the most crucial, fields for companies looking to publicize their brands.
Are you a digital marketer or online retailer looking to boost your online sales? There are several clever ways to boost your sales online without spending too much on website design and even search engine optimization. Here are some of those methods to improve your ecommerce sales:
The e-commerce sector continues to grow by leaps and bounds. It is predicted that worldwide online spending will pass the $4 trillion mark two years from now. The robust sector has also forced many traditional retailers to either close down or shift to selling online. Retail company Cushman and Wakefield said that it expects up to 12,000 retailers to close this year.
Walmart has been aggressive in its pursuit of e-commerce leader Amazon. While Walmart remains the largest retailer in the world, there is no question that it has a long way to go before it catches up with its rival. It has, however, partnered with several online firms as part of its efforts to close the gap.
A/B testing is a process wherein two versions of an online campaign such as a webpage or ad text are compared with the goal of determining which one performs better. Also called split testing, it enables digital marketers to fine-tune their online strategy and create more content that’s appealing to the target audience.
Addition of a table of content simplified our projects during schooldays. Much like those projects, WordPress can become extremely accessible and simplified by creating a table of content. This article is dedicated to teaching you how to create a table of content without much hassle.
On several websites, the use of a table of content involves jumping from one portion of the content without having to view the entire content in the middle. Like these websites, you can also make your WordPress user-friendly when there are long blog posts to read. In addition, it makes your website SEO-d as the search engine can land your visitor right where the content he wants to read is present.
First and foremost, install the Easy Table of Contents plugin. Upon installation and activating the same, visit settings » and click on Table of Contents option. Now you can alter the settings of the table of contents. Here you enable the auto-insert option for the table of content for every blog you post. The enabling of auto-insert allows you to add a table on every article that has more than 4 headings.
After creation comes the editing, you can scroll down to alter the table’s appearance, choose a theme, adjust the size, choose a scheme of color etc. Now, save changes to store your progress.
After enabling auto-insert, every content or blog post will be presented with an automatic table of content so you can alter this setting as per your preference. We personally do not recommend a table of content with every post on your website.
To be able to alter the presence of table of content head over to the post edit page. Here you will witness a section to manage the table of content for every article you post. Here you can define the specifics of your table of contents.
Make effective use of this brilliant tool as it can make your website much more comprehensive and attractive and it will also increase the readability of your posts.
WordPress comes with a set of pre-existing categories that are displayed on your website’s homepage. Not every use makes use of all the categories and hence you should know how to exclude a category from the homepage of your WordPress’ websites.
The category option on the homepage of WordPress lets you sort your content accordingly. Now, the number of unwanted categories already present can make this sorting process less efficient or you might not find a desired and relevant category pre-existing on the homepage. This is where you should know how to exclude a category or alter the section.
Read along to find out 2 methods of carrying this task out.
To carry out this method the first step is to install the Ultimate Category Excluder plugin from WordPress. Upon installation, head over to Settings » and then click on the “Category Excluder” option. This will create a popup which will then display all the available categories for your WordPress website.
From this point on the work gets easy. You can now simply exclude a category or multiple categories using the “exclude from page” option. Finish this by clicking on “update” to save your new settings. All you have to do now is visit your WordPress website to view your preferred categories being displayed on the front page.
For this method, you need to add code to your files on WordPress. Add the following codes to your theme’s functions files or simply to a plugin which is site-specific.
Change the ID (-5) by adding your preferred category ID. This will result in hiding of all blog posts of this ID.
In case you want exclusion of multiple IDs then instead of (-5) you should replace (-5, -4…) with the category IDs of your preference.
We hope these methods were explained in the most understandable jargon and you learned the successful exclusion of undesired categories. Follow us for more such relevant and useful articles.
There are quite a lot of blogs available online that provide news and updates related to the WordPress website. But, in order to provide you with the most accurate and informational WordPress tips, here are a few ‘must follow’ blogs for you. Reading these blogs will help you get all the factual updates, announcements, news etc. about WordPress.
If you are planning to bring a change in your WordPress website and give it a fresh start, the first thing that you need to do is reset your WordPress database. This can either be done manually or by using the Advanced WordPress Reset plugin.
Don’t panic or get confused when you enter the wide and diverse world of WordPress. It might be a little confusing for you as a beginner because there are plenty of options to use. Thus, there are many good WordPress courses available on the internet that will make you a pro at using the application for making some amazing websites. Let’s check out a few such WordPress courses below: