Usability testing in websites can be likened to losing weight— many website owners know they should be doing it but unfortunately, most of them fail to do so. It is helpful for online visitors because it makes a website easier to navigate. As a result, it can lead to improved conversions. But somehow, many website […]
The global e-commerce market continues to grow. It is estimated that sales reached around $2.3 trillion in 2017 with experts predicting that the amount will reach $4.5 trillion three years from now. With the tremendous growth potential, it is only reasonable that online brands be updated on retail e-commerce trends so they can be a […]
Ecommerce firm Adroll has agreed to integrate its ad targeting and attribution with the cloud management service of Magento Commerce. The partnership is seen to benefit more online merchants in the future. Bay Alarm Medical will be one of the first beneficiaries of the partnership between the two ecommerce firms. The Concord, California-based firm sells […]
The Frequently Asked Questions (FAQ) page is an oft-overlooked part of an online store. Many online merchants think that this page is a mere section that addresses the frequently asked queries about their business. However, when presented well, the FAQ section can be a very vital part of a website. The FAQ page can alleviate […]
Are you contemplating on putting up an online store? Then you should start thinking about your e-commerce platform. There are two popular options available now—Shopify and WooCommerce. But which platform wins in the Shopify and WooCommerce battle? Shopify is a powerful e-commerce platform that makes it easy for users to put up an online store, […]
Online entrepreneurs can quickly start selling their stuff on the Internet with Shopify, one of the top e-commerce platforms today. Shopify is highly recommended because of its pros such as ease of use, reliability, and customization options. In this post, we’ll take a look at those Shopify advantages and what these mean to the ordinary […]
6 plugins to automate a WooCommerce Store If you are to manage an e-commerce store, you have a lot to do. You need to solve customer issues; server and hosting issues, software bugs and above all, you need to maintain adequate stock. For a store owner, you need to approach the big picture items and […]
Facebook has been embroiled in an ugly scandal stemming from the leaking of personal information of more than 50 million of its users. Dubbed the Cambridge Analytica scandal, this has also prompted the #deleteFacebook movement that encourages Facebook users to delete their social media accounts. The scandal may have also raised concerns about its impact […]
The rise of mobile e-commerce Mobile e-commerce is electronic commerce transactions done by mobile. It is on the rise mostly in the Asian market. The Asian market is already the fastest growing market in terms of smartphone users. This means that the mobile e-commerce sector is going to be dominated by the Asian market. This […]
Facebook Advertising in e-commerce Facebook is by far the largest social media in the world. Facebook has more than 1.2 billion active users. For advertising your e-commerce website they are the number one choice. You have a large chance of getting sales e-commerce sales from Facebook advertising than billboards. For beginners, Facebook advertising seems like […]